Search Ads 360 Certification

If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?

Sara TaylorComments Off on If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?
  • Budget bid strategies for conversions
  • Target return on ad spend (tROAS)
  • Budget bid strategies for clicks
  • Target cost-per-acquisition (tCPA)

The correct answer is:

  • Budget bid strategies for conversions

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Search Ads 360 Certification

What should you set up within the Floodlight column of Search Ads 360 to find more information about conversions?

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You should set up budget bid strategies. You should set up custom variables. You should set up custom metrics. You should set up conversion cart data. The correct answer is: You should set up custom metrics.
Search Ads 360 Certification

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Your client, a pet food manufacturer, uses Google Analytics 4 (GA4) to track conversions of their new cat food product. GA4 then passes that data back to Search Ads 360. How does this client benefit from using GA4?

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GA4 applies budget bid strategies. GA4 tracks performance. GA4 automates workflows. GA4 optimizes keyword creations. The correct answer is: GA4 automates workflows.