For clients, what’s one benefit of using Google Analytics 4 (GA4) to pass data back to Search ADs 360?

Your customer, a textiles designer, is wondering what products are currently compatible with Google Ads auction-time bidding in Search Ads 360. What are they?

They’re Shopping, Performance Max, and Search. They’re Shopping, Performance Max, and Display. They’re Performance Max, Shopping, and Display. They’re Performance Max, Search, and Display. The correct answer is: They’re Shopping, Performance Max, and Search.

If you realize that Search Ads 360 is defaulting to a basic linear attribution model you previously generated instead of using the data-driven model you set up last week, how might you explain that occurrence?

By saying that the number of clicks and conversions falls below the data requirements. By saying that historical data is transferring to the new model created. By saying that the model was created during the bid strategies learning period. By saying that there are too many keywords included in the bid strategy. The correct answer […]

Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?

Dimension Label Reporting Conversion The correct answer is: Conversion