For clients, what’s one benefit of using Google Analytics 4 (GA4) to pass data back to Search ADs 360?

Your customer, a purveyor of office supplies, wants to know where to apply labels within their Search Ads 360 campaign. What do you tell them?

You tell them that labels can be applied to bid strategies, campaigns, keywords, and ads. You tell them that labels can be applied to ad groups, campaigns, keywords, and ads. You tell them that labels can be applied to ad groups, campaigns, bid strategies, and ads. You tell them that labels can be applied to […]

You’re reviewing your campaign, and you want to see an overview of its performance within a customized date range. Where in Search Ads 360 would you look?

You’d look in Report Editor. You’d look in Experience Hub. You’d look in Performance Center. You’d look in Insight Card. The correct answer is: You’d look in Report Editor.

If you set a target return on ad spend (tROAS) bid strategy in Search Ads 360 and discover that there’s limited consistency and minimal automation after evaluating the strategy’s progress, how might you explain what’s happening?

You started the evaluation between one to two weeks. You started the evaluation after week four. You didn’t make optimizations or adjustments post-bid strategy launch. You reviewed performance data after conversion delay cycles passed. The correct answer is: You started the evaluation between one to two weeks.