What is one of the key performance indicators (KPIs) for measuring the success of an online community?

You are advising a team of video content creators who are targeting a Gen Z audience. One of the creators mentions incorporating a technique they heard about called the ‘millennial pause’ into their editing style. How do you respond?

Advise them that it’s a brief pause considered “uncool” by Gen Z, and hence might not be the best approach for their target audience. Explain that the “millennial pause” is a technique where creators purposefully create content that caters specifically to millennial interests, which might not resonate with a Gen Z audience. Note that although […]

How much of your advertising budget should go towards ad spend?

10% 30% 40% 50% The correct answer is: 40%  

True or false? The success of an agency’s efforts should be measured by how many posts they can generate for your social media platforms.

True False The correct answer is: False.