Google Ads Search Certification Answers

Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?

Knowledge GlassComments Off on Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?
  • Display
  • Search
  • Shopping
  • Video

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Google Ads Search Certification Answers

Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which two Google Ads campaign types should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

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Search Video Shopping Display Discovery The correct answer is: Search Discovery
Google Ads Search Certification Answers

You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

Sara Taylor

Increasing the bid amount of the ad. Determining the location of users. Removing an asset from the ad. Improving the navigability of the landing page. The correct answer is: Improving the navigability of the landing page.
Google Ads Search Certification Answers

Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign?

Sara Taylor

Because not bidding efficiently can make you miss valuable conversions Because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device Because the customer journey has become more complex and bids should therefore be based on general user behavior. Because the right bid can often […]