Google Ads Search Certification Answers

Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?

Knowledge GlassComments Off on Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?
  • Display
  • Search
  • Shopping
  • Video

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

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So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To prevent campaigns from becoming “Limited by Budget” Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

What are two types of value-based Smart Bidding strategies? Select 2 Correct Responses

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Target impression share Maximize conversion value with target ROAS Maximize conversion value Manual CPC The correct answer is: Maximize conversion value with target ROAS Maximize conversion value.
Google Ads Search Certification Answers

Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?

Knowledge Glass

Bob’s ad will show on searches for television features similar to UltraView1000. Bob’s ad will show on searches for UltraView1000 and additional words before and after. Bob’s ad will show on searches for televisions that came to market at the same time as UltraView1000. Bob’s ad will show on searches with only UltraView1000 included in […]