Google Ads Search Certification Answers

Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?

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Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

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Options and tracking Profit and privacy Credits and context Control and results Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?

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A linked Google Analytics account Conversion tracking Customer relationship management data A Google remarketing tag Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions?

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Use no more than two extensions per campaign or ad group. Use at least five extensions and add only to ad groups. Use ad extensions only when advertising the service industry. Use at least three extensions in each campaign or ad group. Download Google Ads Search Certification Exam Answers (PDF)