To enable Google Ads auction-time bidding in Search Ads 360 (SA360), what data should be shared from SA360 to Google Ads?

Your athleisure brand customer wants to know what yoga pants drive the most sales. WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?

Custom metrics Conversion cart data Budget bid strategies Custom variables The correct answer is: Custom metrics

Within Search Ads 360, what specific action does a custom column let you access for any formula?

It lets you access reporting. It lets you access label. It lets you access dimension. It lets you access conversion. The correct answer is: It lets you access conversion.

Where in Search Ads 360 can you find forecasting to assess incremental opportunities for your target return on ad spend (tROAS) strategy?

Bid strategy report Campaign tab Tools & Settings Performance Center The correct answer is: Bid strategy report