To enable Google Ads auction-time bidding in Search Ads 360 (SA360), what data should be shared from SA360 to Google Ads?

Your footwear apparel client wants to know when they should make optimizations to their newly launched bid strategy in their Search Ads 360 campaign. Assuming there’s no conversion delay, what would you tell them?

You’d tell them to make the optimizations during weeks two to three. You’d tell them to make the optimizations during weeks six to eight. You’d tell them to make the optimizations during week one. You’d tell them to make the optimizations during week four. The correct answer is: You’d tell them to make the optimizations […]

You’re working with a well-known manufacturer of athletic apparel. They produce many types of sneakers for various sports, and they want to understand how customers convert on those various items. Within your client’s Search Ads 360 account, what should you set up?

Data-driven attribution Custom Floodlight variables Budget bid strategies Conversion cart data The correct answer is: Custom Floodlight variables

Within Search Ads 360, what tool can show what happens after transactions occur on a site in order to find cross-sell opportunities and determine the types of additional products that might be included in an upcoming campaign?

Data-driven attribution Custom floodlight variables Conversion cart data Budget bid strategies The correct answer is: Conversion cart data