To enable Google Ads auction-time bidding in Search Ads 360 (SA360), what data should be shared from SA360 to Google Ads?

To both drive conversions and track how those conversions are prompting users to respond, what should you set up in Search Ads 360, along with a data-driven attribution model?

Set up automated channel groupings. Set up keyword groupings. Set up multichannel groupings. Set up custom channel groupings. The correct answer is: Set up custom channel groupings.

If you’ve been added as an owner to the custom column of Search Ads 360, across what account levels can you access and manage those columns?

Across the manager level Across all account levels Across the submanager level Across client accounts The correct answer is: Across all account levels

Within your Search Ads 360 account, where can you access your reporting, campaigns, and ad groups?

Navigation menu Tools & settings Account picker Data card The correct answer is: Navigation menu