To enable Google Ads auction-time bidding in Search Ads 360 (SA360), what data should be shared from SA360 to Google Ads?

How does Google Ads auction-time bidding differ from Search Ads 360 intraday bidding?

Google Ads auction-time bidding adjusts bids several times a day, while Search Ads 360 intraday bidding optimizes bids in real time. Google Ads auction-time bidding sets device, location, and bid adjustments, while Search Ads 360 intraday bidding overrides device, location, and bid adjustments. Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search […]

Your agency client asks you to find forecasting to assess incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360. Where should you look?

You should look in Tools & Settings. You should look in the Campaign tab. You should look in Performance Center. You should look in the bid strategy report. The correct answer is: You should look in the bid strategy report.

Your agency client wants to know what option in the navigation menu of Search Ads 360 is used for creating labels. How do you respond?

They can use audiences, Performance Center, and recommendations. They can use settings, campaigns, and Performance Center. They can use campaigns, audiences, and keywords. They can use campaigns, ad groups, and keywords The correct answer is: They can use campaigns, ad groups, and keywords