To enable Google Ads auction-time bidding in Search Ads 360 (SA360), what data should be shared from SA360 to Google Ads?

To report on search campaigns that aren’t directly supported by Search Ads 360, what kind of account should you create?

You should create a submanager account. You should create an engine track account. You should create a manager account. You should create a campaign account. The correct answer is: You should create an engine track account.

If you realize that Search Ads 360 is defaulting to a basic linear attribution model you previously generated instead of using the data-driven model you set up last week, how might you explain that occurrence?

By saying that the number of clicks and conversions falls below the data requirements. By saying that historical data is transferring to the new model created. By saying that the model was created during the bid strategies learning period. By saying that there are too many keywords included in the bid strategy. The correct answer […]

When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?

Conversion delay Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA) Learning period The correct answer is: Conversion delay