To enable Google Ads auction-time bidding in Search Ads 360 (SA360), what data should be shared from SA360 to Google Ads?

Your customer sells beach vacation rental packages in the summer months. The pricing on their rentals changes frequently based on time of year and availability. What feature in Search Ads 360 should they use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect those changes?

Custom dimensions Templates Audience segments Labels The correct answer is: Templates

In Search Ads 360, you’re hoping to use custom dimensions to make some important business decisions. What’s one way to make that happen?

You can create formula columns. You can change keywords. You can build custom reports. You can write automated rules. The correct answer is: You can write automated rules.

Your customer, a purveyor of office supplies, wants to know where to apply labels within their Search Ads 360 campaign. What do you tell them?

You tell them that labels can be applied to bid strategies, campaigns, keywords, and ads. You tell them that labels can be applied to ad groups, campaigns, keywords, and ads. You tell them that labels can be applied to ad groups, campaigns, bid strategies, and ads. You tell them that labels can be applied to […]