True Or False? The Longer Your Social Posts, The More Likely That Content Will Be Seen And Re-Shared.

What Do We Mean When We Say You Should Post An “80/20 Mix” On Social Media?

20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audience and engages them in conversations. 80% of your social content should promote your brand, and 20% of your social content should be anything that truly interests your audience and engages them […]

Posting Curated Content On Social Shows Your Audience You’re Committed To:

Creating value for them. Posting only your own content. Re-posting all the content that they share with you. Download HubSpot Social Media Certification Exam Answers (PDF)

When It Comes To Social Listening, How Do You Know Which Social Networks To Start With?

Start with the social networks your buyer personas use to learn about and interact with brands. Facebook has over two billion monthly active users, so start there. Create an account on all of them, and see which ones your audience gravitates towards. If you haven’t started your social presence by now, unfortunately it’s too late. […]