A hard look at the data from all your social accounts and the social conversations about your brand and your competitors. A method to direct your audience in all channels to the best way they can have a conversation with you. A way to reach your customers and prospects in unprecedented ways, with greater reach […]
Send my sales team to follow up with every negative post about the incident so that we can take this opportunity to win their business. Amplify the competitor’s blunder, telling your followers “See this? We would never do this.” Maintain a helpful approach and have empathy for the company’s missteps. Reply thoughtfully and empathetically to […]
