True Or False? The Longer Your Social Posts, The More Likely That Content Will Be Seen And Re-Shared.

Voice Refers To:

The distinct and steady personality or style of your brand. A particular identity or image that’s regarded as an asset to a company. The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience. The set of human characteristics that are attributed to a brand name. […]

There Are Certain Actions That Need To Be Taken Into Consideration For A Social Media Crisis. What’s An Action You Should Avoid?

Pausing marketing emails Sending out promotional sponsored posts and tweets during a crisis Assessing the planned blogging and campaign schedule for appropriateness Creating a blog post to address the situation as needed Download HubSpot Social Media Certification Exam Answers (PDF)

Let’s Say You Conduct A Content Audit On Your Competitors And See That They’re Having Success With Live Video, But You Haven’t Really Tried Live Video Yet. What Might You Do?

Give up – they’ve already won the space, and it’s doubtful you can catch up at this point. Immediately start doing live video on every channel to take back your audience. Test out live video on different channels, and see how your audience responds. Download HubSpot Social Media Certification Exam Answers (PDF)