True Or False? The Longer Your Social Posts, The More Likely That Content Will Be Seen And Re-Shared.

Why Do You Need To Use Leading Indicators Of Revenue Success When Calculating ROI On Your Social Media Strategy?

It’s difficult to know how much revenue is generated from a sale that originates from a social media campaign. It can be months before you’ve closed new customers from a social media campaign. Understanding how you stack up to your competition can help you pivot and make better business decisions. Calculating ROI on social media […]

Why Are Hashtags Helpful?

To aid search, track campaigns, and to influence the creation of user-generated content. To keep track of ephemeral content that disappears. To demonstrate to executives the power of organic reach on a piece of content. All of the above. Download HubSpot Social Media Certification Exam Answers (PDF)

Voice Refers To:

The distinct and steady personality or style of your brand. A particular identity or image that’s regarded as an asset to a company. The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience. The set of human characteristics that are attributed to a brand name. […]