True Or False? In Social Media, A Service Level Agreement (SLA) Refers To How Much Time Passes Between When A Customer Reaches Out And When The Company Responds.

How Can Social Media Listening Increase Customer Advocacy?

Responding only to positive social posts and re-sharing them tells the rest of your followers how great you are. Responding only to negative social posts with helpful, knowledgeable responses shows that you care. Responding to social posts—whether they’re positive or negative— shows that you’re listening, and your customers are being heard. Responding to a social post within one hour […]

What Is A Social Media Audit?

A hard look at the data from all your social accounts and the social conversations about your brand and your competitors. A method to direct your audience in all channels to the best way they can have a conversation with you. A way to reach your customers and prospects in unprecedented ways, with greater reach […]

What Should You Do If Your Competitor Has A Big Public Blunder?

Send my sales team to follow up with every negative post about the incident so that we can take this opportunity to win their business. Amplify the competitor’s blunder, telling your followers “See this? We would never do this.” Maintain a helpful approach and have empathy for the company’s missteps. Reply thoughtfully and empathetically to […]