Google Ads Search Certification Answers

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

Knowledge GlassComments Off on Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?
  • Apply recommendations across multiple layers of his advertising strategy
  • Stay focused on certain keywords
  • Make use of the expanded daily update frequency
  • Receive information on general trends

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)

Knowledge Glass

She doesn’t have to think of all the related saucepan keywords. She can explicitly choose keywords to ignore. Her ad will only show for “blue saucepans.” She can easily select the color she wants to focus on. She can choose the exact searches her keywords will match. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?

Knowledge Glass

His ad may appear when people research similar installation options. His ads will be shown at random, thereby generating new cold leads. His ads will be displayed on related industry websites. His website will appear higher in organic ranking. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

Sara Taylor

With Google Ads, you always pay using cost-per-reach, predetermined by your budget. Google Ads saves you time by deciding what your budget will be on a daily basis. With Google Ads, you can choose a maximum amount to spend per month. With Google Ads, your ads will show up on every available search engine The […]