_________ workflows will operate once a contact meets the enrollment triggers of that workflow.

Lead flows are best suited to which stage of the buyer’s journey?

Awareness Consideration Decision All stages of the buyer’s journey Download Hubspot Marketing Software Certification Exam Answers (PDF)

Why should your call-to-action contain action-oriented language?

Because Jorie said so. A call-to-action should inspire your visitors to take an action. You don’t want a visitor to have to think too hard about what they can expect when clicking a button. B and C Download Hubspot Marketing Software Certification Exam Answers (PDF)

What are/is the area(s) you need to consider when building a call-to-action?

Visuals Copy Location A, B, and C Download Hubspot Marketing Software Certification Exam Answers (PDF)