It combines search, shopping, and image ads to create the most relevant ads across the web. Its ability to automatically set marketing objectives influences how campaigns perform and how visible ads are. Its technology bundles together all the pillars of a campaign to help isolate valuable audiences. Its real-time view of context and behavior across the web […]
By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest. By allowing Bill to show his ads to the exact audience he selected, based on his automated marketing objective. By allowing Bill to improve the customer experience by finding only those who are interested in his products. By allowing […]
Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding Because users […]