Google Ads Search Certification Answers

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

Sara TaylorComments Off on Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?
  • Promote videos that speak to the business mission.
  • Increase email list sign-ups from potential customers.
  • Have more people view his website.
  • Encourage customers to purchase electric cars.

The correct answer is:

  • Increase email list sign-ups from potential customers.

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Google Ads Search Certification Answers

When an ad gets a high number of clicks relative to the number of impressions, what impact could this have on the ad’s Google Ads auction?

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It could lower the cost-per-click by 40% or more. It could help the ad get a higher placement on the Ad Rank. It could increase the cost-per-click for the advertiser. It could help the advertiser receive more bids in the auction. The correct answer is: It could help the ad get a higher placement on […]
Google Ads Search Certification Answers

Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)

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By choosing “leads” as the campaign goal. By creating a new ad group for the sale. By adding coupon alerts to people nearby the store. By targeting specific device operating systems. By setting campaign start/end dates. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions?

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Use no more than two extensions per campaign or ad group. Use at least five extensions and add only to ad groups. Use ad extensions only when advertising the service industry. Use at least three extensions in each campaign or ad group. Download Google Ads Search Certification Exam Answers (PDF)