Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

• Promote videos that speak to the business mission.
• Increase email list sign-ups from potential customers.
• Have more people view his website.
• Encourage customers to purchase electric cars.

The correct answer is:

• Increase email list sign-ups from potential customers.