Google Ads Search Certification Answers

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

Sara TaylorComments Off on Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?
  • Promote videos that speak to the business mission.
  • Increase email list sign-ups from potential customers.
  • Have more people view his website.
  • Encourage customers to purchase electric cars.

The correct answer is:

  • Increase email list sign-ups from potential customers.

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Google Ads Search Certification Answers

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

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An investment of $40,000 to generate 2,000 conversions and a CPA of $20 An investment of $30,000 to generate 1,500 conversions and a CPA of $20 An investment of $28,000 to generate 1,400 conversions and a CPA of $20 An investment of $21,000 to generate 1,400 conversions and a CPA of $15 Download Google Ads […]
Google Ads Search Certification Answers

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

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Google Ads Search Certification Answers

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

Sara Taylor

Creating ads that pertain to the keywords. Having a clear and simple landing page. Creating ads likely to get clicks. Raising the bid amount. The correct answer is: Raising the bid amount.