Changes to attribution model Changes to discrepancy model Changes in competition or seasonality Changes to default browser Changes to ads The correct answer is: Changes to attribution model Changes in competition or seasonality Changes to ads
In terms of advertising, what’s attribution?
Determining the cost of each asset used in a marketing campaign Determining how much cost each channel requires Determining how much credit to award a client for their referral Determining how much credit each step of a process should receive The correct answer is: Determining how much credit each step of a process should receive
What’s the definition of a tag, as it pertains to digital advertising?
A tag is a large snippet of code that’s placed on the conversion page of a website. A tag is a small snippet of code that’s placed on the conversion page of a website. A tag is a large snippet of code that’s placed on the home page of a website. A tag is a […]
Why might there be a difference in the conversion date between Google Ads and Google Analytics?
There might be a difference because Google Analytics can’t attribute conversions to a date for an impressioin, whereas Google Ads can. There might be a difference because Google Analytics attributes conversions to the date of the impression that caused the conversion. There might be a difference because Google Analytics attributes conversions to the day they […]
Which of the following describes the criteria for store visits conversion tracking?
Store visits conversion tracking is available for all business types, but only in certain countries. Store visits conversion tracking is available in all countries and regions as long as it’s not a sensitive business type or account. Store visits conversion tracking has no mininum impression or click requirements. Store visits conversion tracking requires sufficient data […]
What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?
Broad match Phrase match Negative match Exact match The correct answer is: Broad match
To describe Google Tag Manager, what two capabilities would you choose? Choose two.
You’d say it can only be used to deploy and modify third-party tags. You’d say it has collaboration and versioning capabilities. You’d say it’s a JavaScript framework that’s used to add Google tags directly to web pages. You’d say it allows you to quickly and easily update tags on your website or mobile app from […]
If you need to pick the two types of optimization, which ones would you choose? Choose two.
Targeting optimization Channel optimization Bidding optimization Media mix optimization The correct answer is: Targeting optimization Bidding optimization
Advertisers can benefit from the power of Google’s AI in what way?
Google’s AI replaces the need for analytics solutions. Google’s AI can minimize marketing insights. Google’s AI reduces the volume of search conversions. Google’s AI can optimize performance in real time. The correct answer is: Google’s AI can optimize performance in real time.
Why might you want to import Google Analytics conversions to Google Ads?
To provide Google Ads access to data that helps optimize bids To view historical data from before the import To let first-party data be sent from websites To link accounts in Google Analytics without auto-tagging The correct answer is: To provide Google Ads access to data that helps optimize bids