Increase investment in an underperforming channel. Shift budgets from well-performing channels to underperforming Increase the frequency of underperforming ad creatives. Focus on the right audience for the message shared in that stage of the buying journey. The correct answer is: Focus on the right audience for the message shared in that stage of the buying […]
A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?
Manual CPC Viewable CPM Enhanced impressions Target CPA The correct answer is: Target CPA
What’s a requirement for implementing sitewide tagging?
Use just the image portion of the JavaScript. Make sure the tag still works by loading it within another tracking tag, like Floodlight. Make sure Google Click Identifier (GCLID) still works if using click trackers in the URL. Turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging. The correct […]
What are the two types of optimization? Choose two.
Media mix optimization Targeting optimization Bidding optimization Channel optimization The correct answer is: Targeting optimization Bidding optimization
What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?
Conversion rate Cost-per-conversion Conversion value-per-cost Conversion value-per-click The correct answer is: Conversion rate
To evaluate their campaigns, what should marketers do?
They should use lifetime value analysis to examine the impact to brand lift metrics. They should focus on the worst-performing ads and reduce the frequency of that ad, then reevaluate. They should check whether the result of a specific objective exceeded or fell short of its goal. They should check whether all the budget was […]
How does data-driven attribution work?
It uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically. It leverages an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display. It credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data. It prioritizes specific touchpoints […]
To track product newsletter sign-ups on a website, what type of conversion action would a marketer use?
A marketer would use lead. A marketer would use purchase. A marketer would use app installs. A marketer would use pageview. The correct answer is: A marketer would use lead.
What does the term attribution mean when used to describe an advertising-related occurrence?
Attribution means determining the cost of each asset used in a marketing campaign. Attribution means determining how much credit to award a client for their referral. Attribution means determining how much credit each step of a process should receive. Attribution means determining how much cost each channel requires. The correct answer is: Attribution means determining […]
A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?
They should use the seasonality report. They should use the change history report. They should use the time lag report. They should use the navigation report. The correct answer is: They should use the time lag report.