You should look in Experience Hub. You should look in Reports. You should look in Overview page. You should look in Performance Center. The correct answer is: You should look in Performance Center.
Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?
Conversion cart data Budget bid strategy Data-driven attribution Google Ads auction-time bidding The correct answer is: Budget bid strategy
Your agency client is wondering what metrics between Search Ads 360 and Google Analytics 4 are different but still complimentary. What’s your answer?
Your answer is conversions. Your answer is engagements. Your answer is return on ad spend (ROAS). Your answer is return on investment (ROI). The correct answer is: Your answer is conversions.
Your client is requesting an overview of their Search Ads 360 performance within a customized date range. What should you share with them?
Insight Card Experience Hub Performance Center Report Editor The correct answer is: Report Editor
If your customer’s main goal is brand exposure, what Search Ads 360 brand strategy would they set up?
They’d set up return on investment (ROI). They’d set up total number of clicks. They’d set up return on ad spend (ROAS). They’d set up impression share. The correct answer is: They’d set up impression share.
Search Ads 360 can integrate with which of the following Google products?
It can integrate with Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio, and Big Query. It can integrate with Display & Video 360, Campaign Manager 360, Gmail, Looker Studio, and Tag Manager. It can integrate with Display & Video 360, Campaign Manager 360, YouTube, Looker Studio, and Big Query. It can […]
While working with a national florist retailer, you learn that they set a target return on ad spend (tROAS) bid strategy in Search Ads 360 then noticed limited consistency plus minimal automation after evaluating the strategy’s outcome. Why might that be?
Because they only started the evaluation after the fourth week. Because they only started the evaluation between one to two weeks. Because they reviewed their performance data after conversion delay cycles had already passed. Because they didn’t make any optimizations or adjustments after the bid strategy launch. The correct answer is: Because they only started […]
Your customer, an advertising agency, wants to create automated rules in Search Ads 360 for all the campaigns associated with their agency–but they can’t see all their campaigns. What’s one reason this might be happening?
Some accounts are managed within manager accounts, and you have submanager account access. All accounts are managed within submanager accounts, and you have submanager account access. Some accounts are managed within manager accounts, and you have campaign access. All accounts are managed within campaigns, and you have campaign-only access. The correct answer is: Some accounts […]
Your athleisure brand customer wants to know what yoga pants drive the most sales. WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?
Custom metrics Conversion cart data Budget bid strategies Custom variables The correct answer is: Custom metrics
You learn from your client, a national airline provider, that they’re using feed data to add structure to their Search Ads 360 templates. Your customer also tells you that competitive flight prices are one of their business goals; they want that highlighted in their campaign. Through feeds, what are their available pricing options?
They’re the price options for each route. They’re the average price for each route. They’re the highest price for each route. They’re the lowest price for each route. The correct answer is: They’re the average price for each route.