Similar Audience Custom Intent audience Customer Match audience Custom Affinity audience Download Google Ads Video Certification Exam Answers (PDF)
What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?
Teaser, Premise, Promotion, Attraction Bumper, Trailer, Banner, Cross-Promotion Demographic, Device, Conversion, Goal Signals, Context, Sequence, Immersion Download Google Ads Video Certification Exam Answers (PDF)
What are the tested benefits of bumper ads?
Bumper ads are half the cost, easier to create, and they last forever. Bumper ads are auto-generated, run in all languages, and guarantee results. Bumper ads are effective, efficient, and help businesses reach new people. Bumper ads have higher resolution, faster load times, and more impressions. Download Google Ads Video Certification Exam Answers (PDF)
What are the three key reasons advertisers choose YouTube to help build their brands?
YouTube has the fastest load times on any device, built-in developer tools, and guaranteed conversion costs. YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results. YouTube has the lowest overall click costs, the widest range of third party tools, and standardized automation. YouTube has the largest technical […]
What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)
Target return on ad spend Maximize conversions Enhanced cost-per-click Target cost-per-acquisition Target on-page position Download Google Ads Video Certification Exam Answers (PDF)
What are two events that store visits for TrueView for action come from? (Choose two.)
Users who purchased a product in the past and visited a store location within 30 days. Users who watched 10 seconds of the ad and visited a store location within 30 days. Users who clicked on an element of the ad and entered a store location within 30 days. Users who watched 30 seconds of […]
What are two examples of the Intent audience solution, Life Events? (Choose two.)
A home-decor advertiser who wants to reach people who recently bought a home. A real-estate advertiser who wants to reach people who recently graduated from medical school. A wedding-planner advertiser who wants to reach people currently researching wedding dresses. A fly-fishing advertiser who wants to reach people currently in the market for waders. A baking-supply company that […]
What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)
Ads that include the product on-screen had higher ad recall. Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible. Ads with a person speaking directly to camera had lower ad recall. Text slides, subtitles, and voiceovers are associated with higher brand awareness. Six-second ads on YouTube […]
What can YouTube Analytics tell you about what people are watching on your client’s channel?
Real-time views and watch-time Return visits and search history Ads chosen and replays Referrer and preferred category Download Google Ads Video Certification Exam Answers (PDF)
What constitutes a video engagement conversion in a TrueView for action campaign?
User watches 10 seconds of the ad and converts within three days. User watches 10 seconds of the ad and converts within seven days. User watches the entirety of the ad and coverts within 30 days. User sees an impression of the ad and converts within 24 hours. Download Google Ads Video Certification Exam Answers […]