By reaching people who have recently experienced a major change in lifestyle. By reaching people based on where they shop or eat. By reaching people who are subscribed to channels related to their products. By reaching people performing searches with the intent to buy or searching for competitive products. Download Google Ads Video Certification Exam […]
How does an advertiser benefit from using Google Surveys?
Google Surveys can see what people are searching for and find related topics. Google Surveys can validate the advertiser’s idea through the world’s largest focus group. Google Surveys can discover the top questions the advertiser’s target audience is Google Surveys can plan an ad campaign by trendspotting and nowcasting. Download Google Ads Video Certification Exam […]
How does an advertiser benefit from using Google Trends?
Google Trends can plan an ad campaign by trendspotting and nowcasting. Google Trends can browse case studies showing how past ad campaigns have succeeded. Google Trends can discover the top questions their target audience is asking. Google Trends can validate an idea by asking the audience directly. Download Google Ads Video Certification Exam Answers (PDF)
How does an advertiser benefit from using Think with Google?
Think with Google can ask the audience directly if your idea is on track. Think with Google can browse case studies showing how past ad campaigns have succeeded. Think with Google can find the right nomenclature of trending search queries. Think with Google can discover the top questions their target audience is asking. Download Google […]
In a bumper ad, how much time is usually required to stick the landing?
Two seconds According to Google, there’s no average length for this metric in bumper ads. Four seconds One second Download Google Ads Video Certification Exam Answers (PDF)
In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)
Leverage the power of audio in your ads to lift brand awareness. Use video shots from movies and television shows to get attention. Force a user into a sign-up or e-mail capture to exit the ad display. Film ads that have a depressing emotional factor to gain sympathy. Increase your ad’s pacing to capture attention and keep it longer. […]
In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?
Call-to-action and Disrupt Connect and Direct Callout and Distract Callout and Divert Download Google Ads Video Certification Exam Answers (PDF)
Ira’s planning a YouTube campaign for a new bridal shop looking to attract brides-to-be. He’s sure that Intent audience solutions offer the best chance at success. Which intent audience solution should he recommend to this particular client?
Life Events Store Visits Targeted Brand Persona Match Download Google Ads Video Certification Exam Answers (PDF)
Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content. What are two of these innovations? (Choose two.)
Google Play YouTube Go Google Assistant YouTube Premieres VR4K Download Google Ads Video Certification Exam Answers (PDF)
Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?
25% of YouTube watch-time happens on mobile devices. 60% of YouTube watch-time happens on mobile devices. 75% of YouTube watch-time happens on mobile devices. Google does not share device watch-time metrics for YouTube. Download Google Ads Video Certification Exam Answers (PDF)