What features they look for in a product like yours. What their buying process looks like. Who else is involved in their buying process. Whether or not they want to work with a salesperson. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
How Many Customers Do You Need To Interview In Order To Develop A High Quality Buyer Persona?
About 15 One or two All of them Approximately 20% of your customer database Download HubSpot Sales Enablement Certification Exam Answers (PDF)
Fill In The Blank: While Buyer Personas Help You Understand Who Your Customer Is, Jobs To Be Done Helps You Understand Your Customer’s _____.
motivations role job description point of view Download HubSpot Sales Enablement Certification Exam Answers (PDF)
Karen Just Got Home Late From Work And Her Kids Are Hungry. Which Of The Following BEST Describes Her Job To Be Done?
“I need to feed my kids a healthy meal that won’t take long to make.”? “I just got home late from work and my kids are hungry.”? “It’s dinnertime and I don’t know what to make.”? “I don’t want to cook right now, but I have to.”? Download HubSpot Sales Enablement Certification Exam Answers (PDF)
Which Of The Following Is A Benefit Of Using Jobs To Be Done?
It helps you identify the products you’re indirectly competing with. It helps you identify strategic alliances with products in other industries. It helps you understand why your customers buy from you. All of the above. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
Which Of The Following BEST Describes The Difference Between Persona Interviews And Jobs To Be Done Interviews?
Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative. Persona interviews can be done in a group, but Jobs to Be Done interviews need to be individual. Persona interviews are conversational, but Jobs to Be Done interviews are usually scripted. Persona interviews need […]
Which Of The Following Is The BEST Way To Uncover The Job That People Hire Your Product To Do?
By interviewing individual customers. By sending out a survey to some of your customers. By researching similar products online. By bringing your marketing and sales teams together to brainstorm possible jobs. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
Which Of The Following Best Describes The Relationship Between The Interview Process For Identifying Jobs To Be Done And The Interview Process For Understanding Personas?
Persona interviews focus on understanding the sort of person you’re interviewing, while Jobs To Be Done interviews focuses on the reason they bought your product. The two processes are basically the same. The questions in the two interviews are basically the same, but persona interviews are conducted with customers, while Jobs To Be Done interviews […]
Which Of The Following Is NOT An Element Of A Hero Statement?
A sales goal A persona A job to be done Your company’s name Download HubSpot Sales Enablement Certification Exam Answers (PDF)
Evaluate This Hero Statement: Jepsonite Security Systems Is A Hero To First-Time Homeowners Who Are In The Market For A Security System.
The persona isn’t specific enough. The job to be done isn’t specific enough. Both A and B. No change needed. Download HubSpot Sales Enablement Certification Exam Answers (PDF)