True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
Fill in the blank: Lifecycle stages allow you to categorize your users by _______.
how far along in their decision-making process they are how many website pages they have viewed how many times they have spoken with your sales team how much time it will take to close a sale Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
How is the geography of a visitor on your website determined?
Smart list Source code Referral source IP address Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
When a visitor’s location cannot be determined, which of the following rules is displayed?
The first country smart rule that you created. The country smart rule that is closest to their approximate location. The default content with no smart rules. Your HubSpot account’s default country setting. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
The ABC Marketing Agency has become an international business and you now need a Portuguese version of your website as soon as possible. Your boss Sam asks you to create the second website using smart content. Why is this not the best approach?
Because you can’t target more than one language at a time. Because search engines won’t see the Portuguese content. Because you can’t apply smart content to change the form language on your landing pages. Because search engines will index both languages resulting in confusing search results Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
True or false? You can display content variations to mobile, tablet or desktop users.
True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
All of the following are ways to improve the mobile experience for a website visitor EXCEPT:
Create a shorter version of your forms. Add your phone number as a click-to-call link on the homepage. Hide any pop-up elements such as chat panes and slide-in CTAs. Add more links to keep the visitor engaged. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
When using the context of a user’s mobile device type, which landing page element should be first evaluated for adding contextual marketing?
The image The landing page copy The questions on the form The redirect page Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
The language of the user’s choice is set by:
Their choice on your homepage. Their browser. Their contact record. Their first form submission Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?
Segmentation by organic search Segmentation by lifecycle stage Segmentation by paid campaign Segmentation by buyer persona Download Hubspot Contextual Marketing Certification Exam Answers (PDF)