Search Ads 360 Certification

One of your customers, the owner of a chain of ski resorts, sells winter holiday rental packages during the colder months. Prices on their rentals changes often based on time of year and availability. Within Search Ads 360, what feature should your client use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect such changes?

Sara TaylorComments Off on One of your customers, the owner of a chain of ski resorts, sells winter holiday rental packages during the colder months. Prices on their rentals changes often based on time of year and availability. Within Search Ads 360, what feature should your client use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect such changes?
  • Your client should use templates.
  • Your client should use custom dimensions.
  • Your client should use audience segments.
  • Your client should use labels.

The correct answer is:

  • Your client should use templates.

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Search Ads 360 Certification

Your airline customer is using feed data to add structure to their Search Ads 360 campaign templates. Competitive flight prices are a business goal for them, so they want to make sure that’s highlighted in their campaign. What are the pricing options through feeds?

Sara Taylor

Average price for each route Highest price for each route Lowest price for each route Price options for each route The correct answer is: Average price for each route
Search Ads 360 Certification

After setting up custom columns in Search Ads 360 to review performance for your campaign’s previous month, you get an error when considering the specific bid strategy performance. Why might that be?

Sara Taylor

Because the bids were too high to show any performance. Because bid strategy performance isn’t reported in custom columns. Because the bids were too low to show any performance. Because bid strategy performance isn’t one of your business goals. The correct answer is: Because bid strategy performance isn’t reported in custom columns.
Search Ads 360 Certification

For clients, what’s one benefit of using Google Analytics 4 (GA4) to pass data back to Search ADs 360?

Sara Taylor

It tracks performance. It automates workflows. It applies budget bid strategies. It optimizes keyword creations. The correct answer is: It automates workflows.