Search Ads 360 Certification

One of your customers, the owner of a chain of ski resorts, sells winter holiday rental packages during the colder months. Prices on their rentals changes often based on time of year and availability. Within Search Ads 360, what feature should your client use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect such changes?

Sara TaylorComments Off on One of your customers, the owner of a chain of ski resorts, sells winter holiday rental packages during the colder months. Prices on their rentals changes often based on time of year and availability. Within Search Ads 360, what feature should your client use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect such changes?
  • Your client should use templates.
  • Your client should use custom dimensions.
  • Your client should use audience segments.
  • Your client should use labels.

The correct answer is:

  • Your client should use templates.

Related Post
Search Ads 360 Certification

You want to learn what happens after transactions occur on your site so you can look for cross-sell opportunities and include new products in your next campaign. Within Search Ads 360, what tool should you look at?

Sara Taylor

You should look at custom floodlight variables. You should look at budget bid strategies. You should look at conversion chart data. You should look at data-driven attribution. The correct answer is: You should look at conversion chart data.
Search Ads 360 Certification

When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?

Sara Taylor

Conversion delay Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA) Learning period The correct answer is: Conversion delay
Search Ads 360 Certification

Within Search Ads 360, what specific action does a custom column let you access for any formula?

Sara Taylor

It lets you access reporting. It lets you access label. It lets you access dimension. It lets you access conversion. The correct answer is: It lets you access conversion.