Search Ads 360 Certification

One of your customers, the owner of a chain of ski resorts, sells winter holiday rental packages during the colder months. Prices on their rentals changes often based on time of year and availability. Within Search Ads 360, what feature should your client use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect such changes?

Sara TaylorComments Off on One of your customers, the owner of a chain of ski resorts, sells winter holiday rental packages during the colder months. Prices on their rentals changes often based on time of year and availability. Within Search Ads 360, what feature should your client use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect such changes?
  • Your client should use templates.
  • Your client should use custom dimensions.
  • Your client should use audience segments.
  • Your client should use labels.

The correct answer is:

  • Your client should use templates.

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How many bid strategies can each Search Ads 360 campaign have?

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One of your clients, a global fitness apparel brand, tells you they’re launching regional-specific workout gear. They want to track performance by region, then use that information to optimize monthly. Within Search Ads 360, what account would they use to accomplish that task?

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They’d use labels. They’d use Report Editor. They’d use keywords. They’d use templates. The correct answer is: They’d use labels.
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Within your Search Ads 360 account, where can you access your reporting, campaigns, and ad groups?

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Navigation menu Tools & settings Account picker Data card The correct answer is: Navigation menu