Search Ads 360 Certification

One of your customers makes designer T-shirts. They’re using custom columns to find out how their new line of celebrity-inspired shirts is performing. What action in Search Ads 360 does a custom column let them access for any formula?

Sara TaylorComments Off on One of your customers makes designer T-shirts. They’re using custom columns to find out how their new line of celebrity-inspired shirts is performing. What action in Search Ads 360 does a custom column let them access for any formula?
  • It lets them access label.
  • It lets them access dimension.
  • It lets them access reporting.
  • It lets them access conversion.

The correct answer is:

  • It lets them access conversion.

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Search Ads 360 Certification

To figure out how to allocate a quarterly budget across each product and across each campaign, where within Search Ads 360 would you look?

Sara Taylor

You’d look in Experience Hub. You’d look in Performance Center. You’d look in Overview page. You’d look in Reports. The correct answer is: You’d look in Performance Center.
Search Ads 360 Certification

Your client, a pet food manufacturer, uses Google Analytics 4 (GA4) to track conversions of their new cat food product. GA4 then passes that data back to Search Ads 360. How does this client benefit from using GA4?

Sara Taylor

GA4 applies budget bid strategies. GA4 tracks performance. GA4 automates workflows. GA4 optimizes keyword creations. The correct answer is: GA4 automates workflows.
Search Ads 360 Certification

What tool in Search Ads 360 allows you to plan, budget, manage your spend, and understand your campaign’s success?

Sara Taylor

Tools & Settings App Switcher Overview page Performance Center The correct answer is: Performance Center