Search Ads 360 Certification

One of your customers makes designer T-shirts. They’re using custom columns to find out how their new line of celebrity-inspired shirts is performing. What action in Search Ads 360 does a custom column let them access for any formula?

Sara TaylorComments Off on One of your customers makes designer T-shirts. They’re using custom columns to find out how their new line of celebrity-inspired shirts is performing. What action in Search Ads 360 does a custom column let them access for any formula?
  • It lets them access label.
  • It lets them access dimension.
  • It lets them access reporting.
  • It lets them access conversion.

The correct answer is:

  • It lets them access conversion.

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Search Ads 360 Certification

Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?

Sara Taylor

Return on investment (ROI) Engagements Return on ad spend (ROAS) Conversions The correct answer is: Conversions
Search Ads 360 Certification

While chatting with your smoothie-maker client, you learn they’re selling seasonal fruit and vegetable offerings that debut on a weekly basis and are only available while supplies last. How can they get their Search Ads 360 campaigns to update automatically in reflection of the products that are available to purchase?

Sara Taylor

By setting up custom dimensions within their campaign structure. By setting up labels within their campaign structure. By setting up audiences within their campaign structure. By setting up templates within their campaign structure. The correct answer is: By setting up templates within their campaign structure.
Search Ads 360 Certification

What should you set up within the Floodlight column of Search Ads 360 to find more information about conversions?

Sara Taylor

You should set up budget bid strategies. You should set up custom variables. You should set up custom metrics. You should set up conversion cart data. The correct answer is: You should set up custom metrics.