Search Ads 360 Certification

One of your customers makes designer T-shirts. They’re using custom columns to find out how their new line of celebrity-inspired shirts is performing. What action in Search Ads 360 does a custom column let them access for any formula?

Sara TaylorComments Off on One of your customers makes designer T-shirts. They’re using custom columns to find out how their new line of celebrity-inspired shirts is performing. What action in Search Ads 360 does a custom column let them access for any formula?
  • It lets them access label.
  • It lets them access dimension.
  • It lets them access reporting.
  • It lets them access conversion.

The correct answer is:

  • It lets them access conversion.

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Search Ads 360 Certification

While working with your client who designs sneakers, you learn that their main priority is brand exposure. In Search Ads 360, what brand strategy should you set up to help your client achieve that goal?

Sara Taylor

You should set up return on investment (ROI). You should set up return on ad spend (ROAS). You should set up impression share. You should set up total number of clicks. The correct answer is: You should set up impression share.
Search Ads 360 Certification

From what option in the navigation menu of Search Ads 360 can labels be created?

Sara Taylor

Settings, campaigns, and Performance Center Campaigns, audiences, and keywords Audiences, Performance Center, and recommendations Campaigns, ad groups, and keywords The correct answer is: Campaigns, ad groups, and keywords
Search Ads 360 Certification

Within Search Ads 360, what should you set up to learn about customer conversions?

Sara Taylor

You should set up budget bid strategies. You should set up data-driven attribution. You should set up custom Floodlight variables. You should set up conversion cart data. The correct answer is: You should set up custom Floodlight variables.