Search Ads 360 Certification

One of your customers is a rental car provider. To add structure to their Search Ads 360 campaign, they’re using feed data. Competitive travel prices are a business goal–they want those offers to be highlighted in their campaign. They ask you what the pricing options are through feeds. How do you respond?

Sara TaylorComments Off on One of your customers is a rental car provider. To add structure to their Search Ads 360 campaign, they’re using feed data. Competitive travel prices are a business goal–they want those offers to be highlighted in their campaign. They ask you what the pricing options are through feeds. How do you respond?
  • Highest price for each route
  • Price options for each route
  • Average price for each route
  • Lowest price for each route

The correct answer is:

  • Average price for each route

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Search Ads 360 Certification

How does Google Ads auction-time bidding differ from Search Ads 360 intraday bidding?

Sara Taylor

Google Ads auction-time bidding adjusts bids several times a day, while Search Ads 360 intraday bidding optimizes bids in real time. Google Ads auction-time bidding sets device, location, and bid adjustments, while Search Ads 360 intraday bidding overrides device, location, and bid adjustments. Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search […]
Search Ads 360 Certification

Your customer sells beach vacation rental packages in the summer months. The pricing on their rentals changes frequently based on time of year and availability. What feature in Search Ads 360 should they use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect those changes?

Sara Taylor

Custom dimensions Templates Audience segments Labels The correct answer is: Templates
Search Ads 360 Certification

What two types of custom columns in Search Ads 360 would you use to define and view specific parts of Google Ads data?

Sara Taylor

You’d use custom formula and custom labels. You’d use custom formula and custom conversion. You’d use custom dimension and custom formula. You’d use custom conversion and custom labels. The correct answer is: You’d use custom formula and custom conversion.