Search Ads 360 Certification

One of your clients, a jewelry designer, wants to view their Search Ads 360 campaign and understand how the reporting was set up for their business. What would they need to set up in their account to access that information?

Sara TaylorComments Off on One of your clients, a jewelry designer, wants to view their Search Ads 360 campaign and understand how the reporting was set up for their business. What would they need to set up in their account to access that information?
  • They’d need to set up inventory management.
  • They’d need to set up audience segments.
  • They’d need to set up labels.
  • They’d need to set up custom dimensions.

The correct answer is:

  • They’d need to set up custom dimensions.

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Search Ads 360 Certification

If you realize that Search Ads 360 is defaulting to a basic linear attribution model you previously generated instead of using the data-driven model you set up last week, how might you explain that occurrence?

Sara Taylor

By saying that the number of clicks and conversions falls below the data requirements. By saying that historical data is transferring to the new model created. By saying that the model was created during the bid strategies learning period. By saying that there are too many keywords included in the bid strategy. The correct answer […]
Search Ads 360 Certification

Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?

Sara Taylor

Return on investment (ROI) Engagements Return on ad spend (ROAS) Conversions The correct answer is: Conversions
Search Ads 360 Certification

A Search Ads 360 campaign can only have a set number of bid strategies. What’s that amount?

Sara Taylor

3 10 5 1 The correct answer is: 1