Nicole O’Donnell suggests using what type of individuals to act as inspiration in storytelling for brands?

In storytelling, what does the ‘logic of emotion’ mean?

It means that stories should only evoke logical thinking. It refers to stories that are devoid of any emotional elements. It is the understanding that the human brain responds to emotions before logic. It implies that emotional stories are less impactful. The correct answer is: It is the understanding that the human brain responds to […]

You’re part of a team at your company that’s responsible for setting up an online community. While creating the strategy, one of your colleagues argues that considering an exit plan is unnecessary and a waste of time. How do you respond?

Agree with them, focusing energy on building the community instead. Suggest that an exit plan isn’t necessary if the community remains small and easily manageable. Argue that an exit plan is a critical part of the strategy, as it helps prepare for potential changes in the future, including dissolution of the community if necessary. Suggest […]

According to Jamal Meneide, which part of a short-form video is the most important?

The buildup The climax The hook The call-to-action The correct answer is: The hook.