True Or False? Most Buyers Are Naturally Trusting Of Salespeople.

Who At Your Company Will Buyer Personas Most Benefit?

The marketing department, because buyer personas are primarily a marketing tool. The sales team, because buyer personas are primarily meant for qualifying leads. All customer-facing teams, because a good buyer persona can provide value to marketing, sales, and services. Executive leadership, because a good buyer persona will rally the company around the leadership’s vision of […]

Fill In The Blank: The Inbound Methodology Is A ____________.

Funnel Obelisk Flywheel Cyclone Download HubSpot Inbound Certification Exam Answers (PDF)

Which Of The Following Is A Problem With Thinking Of Your Business As A Funnel?

Movement through a funnel immediately stops when things stop flowing into the top of the funnel. The shape of a funnel doesn’t match the actual shape of a conversion chart. There are many different kinds of funnels, each with its own shape. When you pour liquid into a funnel, some of the liquid will stick […]