Because not bidding efficiently can make you miss valuable conversions Because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device Because the customer journey has become more complex and bids should therefore be based on general user behavior. Because the right bid can often […]
Use no more than two extensions per campaign or ad group. Use at least five extensions and add only to ad groups. Use ad extensions only when advertising the service industry. Use at least three extensions in each campaign or ad group. Download Google Ads Search Certification Exam Answers (PDF)
You can increase your campaign reach by using broad match with manual bidding. You can add broad match keywords for exact match keywords across campaigns. You can use AI-powered creative and responsive search ads. You can organize all of your ad groups by a common theme. You can use brand restrictions for branded campaigns when […]