Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.

Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?

Auction-time bidding Daily budget pacing Impression share-based bidding User ID-based bidding Download Google Ads Display Certification Exam Answers (PDF)

What does Performance Planner automatically do?

Uses machine learning to target new demographics Sets your ad budget for maximum growth Forecasts how your current campaigns will perform in the future Recommends the perfect ad structure for your budget Download Google Ads Display Certification Exam Answers (PDF)

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

Google Ads will automatically create ad messaging based on the campaign type she chooses. The campaign type chosen will determine where her ads appear and the format of those ads. Certain campaign types will only serve ads during particular times of the day and week. Different campaign types have different minimum and maximum budget requirements. […]