Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.

What can the Performance Planner recommend?

Applying bid adjustments to specific locations Including or excluding “Google search partners” Using “Target impression share” as an automated bid strategy Campaign-level Target CPA (cost-per-acquisition) Download Google Ads Display Certification Exam Answers (PDF)

A small business uses Google Display ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display ads connects with these valuable audiences?

Google Display ads connect with audiences through apps, YouTube, and millions of other websites affiliated with Google. Google Display ads deliver advertising on user-selected websites that were built exclusively with Google’s website builder. Google Display ads deliver advertising on YouTube videos from authorized creators that meet a minimum threshold of views. Google Display ads connect […]

Which Of The Following Factors Wouldn’t Change An Account’s Optimization Score?

Changes in auction dynamics Changes in tracked conversions Renaming campaigns Shifts in spend mix Download Google Ads Display Certification Exam Answers (PDF)