Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.

Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?

Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for. Affinity Audiences allow her to reach sports fans who’ve previously visited her website. Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports. Affinity Audiences allow her to reach sports […]

Kevin has a large collection of images and videos available for use but not a lot of time to design ad creatives for his Google Display ads campaign. Which Display ad format could Kevin use to save time?

Image ads Uploaded ads Responsive display ads AMPHTML ads Download Google Ads Display Certification Exam Answers (PDF)

Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)

Keyword examples Example placements Budget amount Creative assets Interest categories Download Google Ads Display Certification Exam Answers (PDF)