Google Ads Search Certification Answers

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?

Sara TaylorComments Off on Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?
  • It will improve by the end of the day.
  • It will improve by the end of the month.
  • It will improve upon acceptance.
  • It will gradually improve by the end of the week.

The correct answer is:

  • It will improve upon acceptance.

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Google Ads Search Certification Answers

Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

Knowledge Glass

The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%. The higher expected click-through rate will lead to a higher Ad Rank. The ad will lead to a higher cost-per-click for the advertiser. The advertiser will receive more bids in the auction. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

Sara Taylor

Promote videos that speak to the business mission. Increase email list sign-ups from potential customers. Have more people view his website. Encourage customers to purchase electric cars. The correct answer is: Increase email list sign-ups from potential customers.
Google Ads Search Certification Answers

What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?

Sara Taylor

Ad Rank determines this. It’s based on a variety of factors to show useful ads. Ad quality determines this. It’s based on ad and website relevance. Bids determines this. It’s based on how much marketers will pay for a click. Asset impact determines this. It’s based on sitelinks and image assets. The correct answer is: […]