True Or False? Jumping Onto An Unrelated Hashtag To Promote Your Material Is Spammy.

Why Are Hashtags Helpful?

To aid search, track campaigns, and to influence the creation of user-generated content. To keep track of ephemeral content that disappears. To demonstrate to executives the power of organic reach on a piece of content. All of the above. Download HubSpot Social Media Certification Exam Answers (PDF)

What Did Fashion Brand Burberry Do To Revolutionize How Marketers Use Social Media?

Ran a massive Facebook campaign to advertise their brand to fans Developed a highly successful public relations campaign that used social media to share their messages Invited their fans to share photos of their trench coat Began working with a famous influencer to take over their Instagram feed Download HubSpot Social Media Certification Exam Answers […]

What Should You Do To Secure Executive Buy-In If You’re Starting A Social Media Project And Don’t Have A Past Campaign To Use As A Benchmark?

Research the costs of agencies that can do the work. Consider industry research to back up your plan. Position your program as an experiment or pilot. Create a robust PowerPoint with statistics to back up your plan Download HubSpot Social Media Certification Exam Answers (PDF)