Google Ads Search Certification Answers

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)

Knowledge GlassComments Off on Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)
  • Ad relevance
  • Conversion rate
  • Bid amount
  • Ad dimensions
  • Ad landing page experience

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

You’re walking a new client through the basics of Google Search ads. Which one of the following groupings would you highlight to them as the three basic components of a Google Search ad?

Sara Taylor

Queries, marketing goals, and Search ads AI, bid strategies, and creatives Queries, ad formats, and keywords Targeting, ad formats, and bid strategies The correct answer is: Queries, ad formats, and keywords.  
Google Ads Search Certification Answers

You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

Knowledge Glass

Increasing the trustworthiness of the website. Modifying the ad’s landing page to load faster. Changing the call-to-action message of the ad. Reducing the bid rate on the ad. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions?

Knowledge Glass

Use no more than two extensions per campaign or ad group. Use at least five extensions and add only to ad groups. Use ad extensions only when advertising the service industry. Use at least three extensions in each campaign or ad group. Download Google Ads Search Certification Exam Answers (PDF)