Google Ads Search Certification Answers

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)

Knowledge GlassComments Off on Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)
  • Ad relevance
  • Conversion rate
  • Bid amount
  • Ad dimensions
  • Ad landing page experience

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

Knowledge Glass

To judge the popularity of her website compared to others To understand the network performance of her website To find how close her campaign is from potential ideal results To compare the efficacy of her ad text creative with that of other ads Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top.

Knowledge Glass

Sign in to the Google Ads account where you wish to make the text ad. In the page menu on the left of the screen, select Ads & Extensions. Choose the + button, and then select Text Ad from the available options. Enter the headlines, URL, and description lines you wish to use. Ensure the […]
Google Ads Search Certification Answers

What is a valid recommendation that the Performance Planner can provide?

Knowledge Glass

Create alternative versions of best performing ad variations Apply specific bid adjustments to device and location targeting Add a themed group of negative keywords Set a specific target CPA (cost-per-acquisition) Download Google Ads Search Certification Exam Answers (PDF)