Google Ads Search Certification Answers

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)

Knowledge GlassComments Off on Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)
  • Ad relevance
  • Conversion rate
  • Bid amount
  • Ad dimensions
  • Ad landing page experience

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?

Knowledge Glass

Google Ads guarantees phone calls to your business. Google Ads allows you to cap the number of ads you pay for, based on your business. Google Ads gives you control over your budget. Google Ads offers separate auctions for low budgets. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach.

Knowledge Glass

For vendors like Yan, what’s the simplest method for using Dynamic Search Ads? Landing pages from standard ad groups Page feeds URL filtering Categories from dynamic search engines Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

Sara Taylor

It’s an estimate of the quality of your ads, keywords, and landing pages. It’s feedback left by users who’ve clicked on your ad and browsed your website. It’s a metric that scores the quality of traffic that clicks on your ads It’s a final score that’s based on every element of the structure of your […]