Google Ads Search Certification Answers

How can ad extensions contribute to increasing user engagement?

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  • With attractive images and videos.
  • Ad extensions include a “like” button to gauge if an ad is favorable.
  • Ad extensions include a “share” button.
  • By addressing a user’s intent, device, and location.

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Mary Has Been Familiarizing Herself With The Different Ad Components Of A Text Ad. Match The Following Text Ad Component Descriptions With The Components They Describe.

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Users often will often notice this first Allows advertisers to provide details about their product or service Takes users to a specific page of a website Gives users an idea of where they’ll go if they click the ad Description (2) Display URL (4) Final URL (3) Headline (1) Download Google Ads Search Certification Exam […]
Google Ads Search Certification Answers

Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

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Incorporating an image to make the ad more enticing. Making the headline bold to potentially improve the eCTR. Using colors in the message text to improve Quality Score. Adding seasonal messaging during the holiday season. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

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Google Ads will automatically create ad messaging based on the campaign type she chooses. The campaign type chosen will determine where her ads appear and the format of those ads. Certain campaign types will only serve ads during particular times of the day and week. Different campaign types have different minimum and maximum budget requirements. […]

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