- Maximize conversion value
- Target impression share
- Manual CPC
- Maximize conversion value with target ROAS
The correct answer is:
- Maximize conversion value
- Maximize conversion value with target ROAS
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You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads. What are two benefits you could derive from using responsive search ads? Select 2 Correct Responses
Less click-fraud Longer funnels Lower eCTR Greater flexibility More relevance The correct answer is: Greater flexibility More relevance
Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?
Judging ad popularity on social media Comparing Brian’s sales with ad serving data Key aspects of his accounts, including statistics, settings, and industry trends Testing and reporting on the speed of Brian’s websites The correct answer is: Key aspects of his accounts, including statistics, settings, and industry trends.
Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?
Jimmy’s ads will appear at a lower rate when users search for the television brand. Common misspellings and synonyms of his keywords will still allow his ads to be shown. His ads won’t be shown to users searching for the uncarried brand. Ads for Jimmy’s business will be shown to the widest possible audience. Download […]