It helps ensure that someone’s only competing in the right auctions, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time. It uses the ad group name to decide which auctions to compete in so a person is only competing in the right auctions, […]
You can increase your campaign reach by using broad match with manual bidding. You can add broad match keywords for exact match keywords across campaigns. You can use AI-powered creative and responsive search ads. You can organize all of your ad groups by a common theme. You can use brand restrictions for branded campaigns when […]
Use no more than two extensions per campaign or ad group. Use at least five extensions and add only to ad groups. Use ad extensions only when advertising the service industry. Use at least three extensions in each campaign or ad group. Download Google Ads Search Certification Exam Answers (PDF)