Fill in the blank: In order to determine when you should deliver certain content to your audience, you need to understand _____.

You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation?

The latest trip that your agency organized for a family The affordable pricing of your family-friendly vacation packages Why your agency provides the best experience for families The best family-friendly vacation destinations Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What role can attribution play in your reporting strategy? Select all that apply.

Marketing attribution can help you identify your highest and lowest performing pieces of content. Marketing attribution can help you conduct market research to forecast what types of changes you should make to optimize your content. Marketing attribution can help you effectively assign different tasks and to-do lists to your team members to ensure your entire […]

You should conduct buyer persona interviews with all of the following people EXCEPT:

Your customers. Prospects actively going through the sales cycle. People who never considered your solution. People who considered your solution, but chose a competitor. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)