Fill in the blank: In order to determine when you should deliver certain content to your audience, you need to understand _____.

When implementing marketing automation and AI into your internal processes, journey mapping can be helpful to which aspect?

Customer segmentation Scalability Data hygiene Cadence and content Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Leveraging the data that’s already accessible to you is a part of which step of implementing behavioral marketing and customer segmentation?

Define the interactions you want to track. Implement tracking. Analyze and report how people are behaving on your website. Use this information to segment your contacts. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Which distribution channels allow you the most control over your content? Select all that apply.

Guest posts Paid influencer ads Website Email Download HubSpot Inbound Marketing Certification Exam Answers (PDF)