If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?

Select all that apply. Why would a user be bucketed under “Direct traffic” in HubSpot?

The visitor who submitted the form has opted to not accept cookies from your site, or ignored the banner completely.​ The visitor came from TikTok or Instagram, and HubSpot cannot currently parse traffic from these sites. ​​​A contact submitted a HubSpot form on a page without the ​​HubSpot tracking code​. ​The visitor did not fill […]

When is a session or contact bucketed under “Other campaigns” in HubSpot?

When a visitor or contact comes to your site from a paid social post that’s associated with one of your HubSpot campaigns When a visitor or contact comes to your site from any asset that’s associated with one of your HubSpot campaigns When a contact is imported to HubSpot When a visitor or contact comes […]

Customer journey analytics uses which type of data?

First-party data Second-party data Third-party data Fourth-party data The correct answer is: First-party data