HubSpot Reporting Certification Answers

If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?

Sara TaylorComments Off on If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?
  • Linear
  • First-touch
  • Last interaction
  • Simple decay

The correct answer is:

  • First-touch

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