If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?

What is a null value?

A null value refers to a fictional product or service that a company includes in its inventory to maintain a sense of completeness, even though it has no actual use or existence. A null value is a placeholder used for voided or canceled transactions in a company’s accounting records, typically resulting from errors, fraud detection, […]

When should you mark steps as optional in your customer journey analytics reports?

As soon as you build your customer journey analytics reports In a customer journey analytics report, only after you’ve implemented a conversion rate optimization strategy at your organization In a customer journey analytics report, only after you have a working hypothesis about your conversion path You should never mark steps as optional in customer journey […]

Select all that apply. What insights can be found within the countries report?

The percentage of traffic viewing your site from particular countries The percentage of traffic viewing your site from specific regions within particular countries The percentage of traffic viewing your site from certain cities in specific regions within particular countries The percentage of traffic viewing your site from exact streets in certain cities in specific regions […]