If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?

What are UTM parameters?

UTM parameters are bite-sized databases split data into to streamline storage, management, and reporting. UTM parameters are tags you can add to the end of the URLs of your marketing or promotional efforts. UTM parameters track an output of something that has already happened. UTM parameters are buttons you put on your site to encourage […]

What is metadata?

Metadata is a marketing term that refers to the process of optimizing your website’s coding and structure to improve its search engine ranking. Metadata is a type of cloud storage where all your important files and documents are securely stored. It guarantees that your data is always accessible and protected from any kind of loss […]

Which of the following data sources should be marked as primary to answer the following question: “Which of my sales teams is engaging with their leads the most?”

Contacts Deals Companies Website Activities The correct answer is: Companies