Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

Incorporate it within marketing materials across all channels to help raise customer awareness Create an email campaign letting your customers know why you are unique Film a video explaining your unique selling point and send it to employees Create a press release and distribute it through your channels Download Google Digital Garage Certification Exam Answers […]

Which of the following is the most accurate analogy for a display advertising network?

A targeting option for publishers A marketplace between online publishers and advertisers A payments system for online ad campaigns A targeting option for advertisers Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following is a benefit of registering your business in online local listings?

Discounted pricing on your search advertising campaigns Increased likelihood of being discovered through search engines More mentions on social media platforms Guaranteed sales to local customers Download Google Digital Garage Certification Exam Answers (PDF)