Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

What should your search ad have in order to promote more clicks?

A call to action A catchy headline A close-up photo A social media link Download Google Digital Garage Certification Exam Answers (PDF)

What is the purpose of the ‘See, Think, Do, Care’ framework?

To help determine a marketing strategy To help a business understand the customer journey online To help a business reach a global audience To give insight into specific customer groups Download Google Digital Garage Certification Exam Answers (PDF)

Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for?

Internet Position Internet Placement Internet Privatisation Internet Protocol Download Google Digital Garage Certification Exam Answers (PDF)