Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

What is the best way to put your social content in front of people who don’t already follow you?

Increase your email marketing campaigns Ask people to share your content to their networks Use paid promotion to reach new audiences Put links to your social on your website Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following is something you’ll probably want to exclude from your website?

Prices A lot of deep scientific information and detailed statistics Special offers Certifications to show you’re qualified to provide a service Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following is a pitfall when using social media for business?

2-way conversation with customers Not being present on every social media platform Not having the resources to respond to comments and questions in a timely manner Spending too much time reviewing social media analytics Download Google Digital Garage Certification Exam Answers (PDF)