Google Digital Garage Certification

Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

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  • Exact Match
  • Random Match
  • Direct match
  • Close match

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Google Digital Garage Certification

What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

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Google Digital Garage Certification

Retargeting Allows You To…

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Target users, based on the specific actions they take on your site Target people, based on their likes and interests Appear higher within the search results Target people before they come to your website Download Google Digital Garage Certification Exam Answers (PDF)
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When using analytics programmes on your website, which of these do not fall under the category of a metric?

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Browser users use to access your site Unique visitors to your site Time users spend on your site Number of pages viewed per visit Download Google Digital Garage Certification Exam Answers (PDF)