When looking to introduce e-commerce functions to your website, which of the following would be the best first step?
Build an online store with an integrated payment system Set up a web-based money transfer software like PayPal Invest in a new website platform Use other platforms such as eBay or Etsy Download Google Digital Garage Certification Exam Answers (PDF)
If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?
Retargeting with a display ad encouraging newsletter sign-up Redesigning your website Creating a Facebook page for your business Retargeting with a display ad that has a discount coupon Download Google Digital Garage Certification Exam Answers (PDF)
Search ads are more likely to be clicked on Search advertising is cheaper than display advertising Search advertising allows ads to be created in multiple formats Search advertising is shown to customers who are searching for your specific terms Download Google Digital Garage Certification Exam Answers (PDF)