What Are Three Key Considerations When Evaluating Keywords For Search Engine Optimisation?

How do you handle data in analytics to gain greater insights into our audience’s behaviour?

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Which Of The Following Is A Benefit Of Search Engine Marketing (SEM)?

Reach out to potential customers actively looking for your product or service Create different types of ad formats to show to potential customers Target people based on their interests and habits SEM is a lot cheaper than any other advertising medium Download Google Digital Garage Certification Exam Answers (PDF)

What Do Website Analytics Allow You To Do?

Set up advertising accounts to drive continuous improvement Understand users behaviour and improve the effectiveness of your digital marketing efforts Interact with customers on your website to increase conversion Predict your users next move based on previous data Download Google Digital Garage Certification Exam Answers (PDF)