If You Don’t Have Your _____________ In Mind As You’re Developing Content And Social Campaigns, Then You Probably Aren’t Using Social As Effectively As You Could Be.

When It Comes To Social Listening, How Do You Know Which Social Networks To Start With?

Start with the social networks your buyer personas use to learn about and interact with brands. Facebook has over two billion monthly active users, so start there. Create an account on all of them, and see which ones your audience gravitates towards. If you haven’t started your social presence by now, unfortunately it’s too late. […]

How Can Social Media Monitoring Inform Your Sales And Product Teams?

Your competitors’ marketing material can be copied and used for your own product or service. Your product team can explain to customers exactly why they built that feature a certain way. Your sales team can listen to their closed/won deals and find great upsell opportunities via social listening. Customer feedback, whether positive or negative, can […]

True Or False? When You Use Language In Your Social Responses That Is Too Casual, You Lose The Respect Of Your Audience.

True False Download HubSpot Social Media Certification Exam Answers (PDF)