True Or False? Selling To Prospects By Messaging Them On Facebook Could Be Seen As Invading Their Private Space.

Why Are UTM Parameters So Valuable To Your Social Listening And Monitoring Program?

They help my pages load faster via social networks. They track who initially shared my company’s content out on social media. They allow me to track where traffic is coming from on social media. They’re really just a nice-to-have for big marketing campaigns. Download HubSpot Social Media Certification Exam Answers (PDF)

Why Do Stakeholders Matter As You Begin To Develop Your Team Structure?

Stakeholders help you plan for the future. Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders. Stakeholders help you decide if you need to develop a team to help you do social advertising. Stakeholders help you determine how social media for your company will change in the next […]

Why Should You Be Careful About Monitoring Competitors?

Your competitors can tell when you’re monitoring them, and they may get offended and retaliate. It’s easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer. Competitors aren’t the only reason people don’t buy your product or service. Competitive intelligence is best used for highly competitive markets only. Download […]