If you don’t have access to natural light when filming indoors, which affordable equipment could help create a well-lit environment?

You’re in a meeting with your marketing team discussing the performance of your company’s social media community. A new team member suggests tracking the company’s profit margin as a key performance indicator (KPI) for the social media community. How do you respond?

Agree, detailing a plan to correlate profit margins directly with social media activities. Explain that while company profit margin is important, it’s not a direct KPI for a social media community. Instead, focus should be on indicators like number of members, engagement metrics, and referral traffic. Suggest that a one-track approach is best, proposing that […]

How can live stream sales be made more engaging and interactive?

Offer live polls and Q&A sessions Showcase products in real-time Offer exclusive deals and discounts Cross-sell and upsell products The correct answer is: Offer live polls and Q&A sessions.  

Fill in the blank: One of the primary considerations when planning short-form video content is the ___________.

color scheme of the video use of special effects purpose of the videos celebrity endorsements The correct answer is: purpose of the videos.