Make a list of the problems you help your customers solve and map your content to those problems –– then share relevant content. Have physical copies of your company’s content on your desk so you can flip through them during phone calls and find what you’re looking for. Share as much content as possible with each prospect […]
Your messages should be solely about the buyer and their context. As often as necessary to communicate your value proposition. As often as possible. You need to convey your value and expertise to the buyer. No more than half as much as you reference your buyer and their situation. Download HubSpot Inbound Sales Certification Exam […]
Ask the prospect how much they’re planning to invest to achieve their goals. Suggest a price that’s high enough that you can let them negotiate the price down. Offer a discount based on their goals and timeline. Give them a time-bound quote. Download HubSpot Inbound Sales Certification Exam Answers (PDF)