Google Ads Measurement Answers

How would you turn marketing insights into action?

Sara TaylorComments Off on How would you turn marketing insights into action?
  • By shifting budgets from well-performing channels to underperforming channels.
  • By increasing the frequency of underperforming ad creatives.
  • By focusing on the right audience for the message shared in that stage of the buying journey.
  • By increasing investment in an underperforming channel.

The correct answer is:

  • By focusing on the right audience for the message shared in that stage of the buying journey.

Related Post
Google Ads Measurement Answers

Why might there be a difference in the conversion date between Google Ads and Google Analytics?

Sara Taylor

There might be a difference because Google Analytics can’t attribute conversions to a date for an impressioin, whereas Google Ads can. There might be a difference because Google Analytics attributes conversions to the date of the impression that caused the conversion. There might be a difference because Google Analytics attributes conversions to the day they […]
Google Ads Measurement Answers

If an ad campaign is optimized by Google’s AI, what’s happening?

Sara Taylor

The campaign is using data-driven attribution to automate tasks. The process has all the necessary data. The campaign is using basic tasks, then software, to automate those tasks, and the process has all the necessary data. The campaign is using rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and avoid […]
Google Ads Measurement Answers

To describe enhanced conversions for leads, what would you say?

Sara Taylor

You’d say it requires Google Click Identifier (GCLID) storage. You’d say it uses third-party data. You’d say it requires customer relationship management (CRM) system modification. You’d say it uses hashed, first-party data. The correct answer is: You’d say it uses hashed, first-party data.