How would you turn marketing insights into action?

• By shifting budgets from well-performing channels to underperforming channels.
• By increasing the frequency of underperforming ad creatives.
• By focusing on the right audience for the message shared in that stage of the buying journey.
• By increasing investment in an underperforming channel.

The correct answer is:

• By focusing on the right audience for the message shared in that stage of the buying journey.