How much of your advertising budget should go towards ad spend?

What should a brand consider if it’s unsure whether to create a community or if it lacks the resources for a community team?

Abandoning the community idea altogether Reducing the scale of the community Aligning with or partnering with existing communities Paying influencers to run the community The correct answer is: Aligning with or partnering with existing communities.  

How does LinkedIn’s ‘Group Identity for B2B’ work?

It tracks individuals across different websites. It groups members together based on shared professional identity attributes. It relies on third-party cookies for effective functioning. It gives individual-level tracking across sites. The correct answer is: It groups members together based on shared professional identity attributes.  

When creating videos for social media, how should you hold your phone when recording?

Horizontally Vertically At a 45-degree angle It doesn’t matter The correct answer is: Vertically.