Google Ads Measurement Answers

How can an advertiser set up enhanced conversions for web?

Sara TaylorComments Off on How can an advertiser set up enhanced conversions for web?
  • Enhanced conversions for web can be set up through Google Analytics Manager.
  • Enhanced conversions for web can be set up through Google Tag Assistant.
  • Enhanced conversions for web can be set up through Google Tag Manager, Google tag, or Google Ads API.
  • Enhanced conversions for web can be set up through the Google Ads API for enhanced conversions.

The correct answer is:

  • Enhanced conversions for web can be set up through Google Tag Manager, Google tag, or Google Ads API.

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Google Ads Measurement Answers

Incrementality experiments differ from A/B experiments in what way?

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Google Ads Measurement Answers

After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?

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Google Ads Measurement Answers

A marketing manager is closely monitoring their data to see how effectively their ads are driving online sales and generating leads through sign-ups. When the marketing manager compares Google Ads data with their offline data, they see a difference in the number of sign-ups in Google Ads vs. their offline data source. Assuming everything is working as intended and the issue lies with when a conversion was counted, what’s likely causing this data discrepancy?

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Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself. Google Ads reports conversions against a unique ID of the event that led to the click. Depending on the other data source, it might use […]