Media mix optimization Targeting optimization Bidding optimization Channel optimization The correct answer is: Targeting optimization Bidding optimization
It can help assign credit across touchpoints. It can be a way to validate and test insights. It can assist in the collection of multiple data points. It can be used to drive a macro budget strategy. The correct answer is: It can be a way to validate and test insights.
They should use the seasonality report. They should use the change history report. They should use the time lag report. They should use the navigation report. The correct answer is: They should use the time lag report.