By focusing on the worst-performing ads and reducing the frequency of that ad, then reevaluating. By checking whether all the budget was used for the campaign or not. By checking whether the result of a specific objective exceeded or fell short of its goal. By using lifetime value analysis to examine the impact to brand […]
Targeting optimization Channel optimization Bidding optimization Media mix optimization The correct answer is: Targeting optimization Bidding optimization
Manual CPC Enhanced impressions Target CPA Viewable CPM The correct answer is: Target CPA