Don’t spend more than a few seconds on rapport building. Long enough to get the prospect comfortable discussing goals and challenges with you, but not so long that it requires the rest of the call to be rushed. As long as possible. Increasing the amount of time spent building rapport will increase the prospect’s likelihood […]
Reading, sharing, and commenting on blog posts Following and engaging with thought leaders on social media platforms Sharing content from your company and other sources on social media Sending a series of personalized emails to good-fit prospects Download HubSpot Inbound Sales Certification Exam Answers (PDF)