Google Ads Search Certification Answers

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

Sara TaylorComments Off on Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?
  • To allow the Google Ads system to anticipate what content is present on the landing page
  • To match an appropriate landing page with the search term that triggered the ad
  • To give users an idea of the content they’ll see upon clicking the ad
  • To give users more options over which landing page they want to navigate to

The correct answer is:

  • To give users an idea of the content they’ll see upon clicking the ad.

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Google Ads Search Certification Answers

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

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The campaign could improve up to 25% by following the listed recommendations. The campaign is performing 25% under budget. The campaign is performing better than 75% of all search campaigns. The campaign needs a 75% improvement to be fully optimized. The correct answer is: The campaign could improve up to 25% by following the listed […]
Google Ads Search Certification Answers

In-Market audiences would be suited to reach which user?

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Someone with a qualified interest in mountaineering Someone looking to purchase a new car Someone researching the safety features of baby prams Someone excited about a new movie release Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?

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Her business will have a competitive presence with similar businesses during searches. Her business will have a higher ranking in organic search results. Ads for her business will appear across a variety of digital and traditional media. Potential customers will be automatically directed to her business website. Download Google Ads Search Certification Exam Answers (PDF)