Google Ads Measurement Answers

Enhanced conversions for leads can benefit an advertiser in what way?

Sara TaylorComments Off on Enhanced conversions for leads can benefit an advertiser in what way?
  • It can track sales that happen off a website from website leads.
  • It can improve the measurement of online conversions.
  • It can use third-party data to improve their offline lead measurement.
  • It can track sales and events that happen on a website.

The correct answer is:

  • It can track sales that happen off a website from website leads.

Related Post
Google Ads Measurement Answers

How does experimentation contribute to a best-in-class measurement approach?

Sara Taylor

Experiments are a way to validate and test insights. Experiments are used to drive a macro budget strategy. Experiments help assign credit across touchpoints. Experiments assist in the collection of multiple data points. The correct answer is: Experiments are a way to validate and test insights.
Google Ads Measurement Answers

For event-based data instead of session-based data, what platform should you use?

Sara Taylor

You should use Google Analytics 4. You should use Google Analytics Classic. You should use Universal Analytics. You should use Google Ads Conversion Tracking. The correct answer is: You should use Google Analytics 4.
Google Ads Measurement Answers

If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?

Sara Taylor

By dividing the total conversion value by the total cost of all ad interactions By dividing the number in the conversions column by the total eligible interactions By dividing the total conversion value by the number in the conversions column By dividing the total cost by the number in the conversions column The correct answer […]