Google Ads Measurement Answers

Enhanced conversions for leads can benefit an advertiser in what way?

Sara TaylorComments Off on Enhanced conversions for leads can benefit an advertiser in what way?
  • It can track sales that happen off a website from website leads.
  • It can improve the measurement of online conversions.
  • It can use third-party data to improve their offline lead measurement.
  • It can track sales and events that happen on a website.

The correct answer is:

  • It can track sales that happen off a website from website leads.

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Google Ads Measurement Answers

In what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account?

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It tracks calls via the assigned Google Click Identifier (GCLID) set up in the advertiser’s account. It tracks calls via the conversion name for the advertiser’s It tracks calls via a dynamically created Google forwarding number. It tracks calls via the phone number listed on the advertiser’s official store website. The correct answer is: It […]
Google Ads Measurement Answers

After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?

Sara Taylor

It would be calculated by dividing the total conversion value by the total cost of all ad interactions. It would be calculated by dividing the total conversion value by the number in the conversions column. It would be calculated by dividing the total cost by the number in the conversions column. It would be calculated […]
Google Ads Measurement Answers

How would a digital marketing consultant describe the Google tag to a new advertiser?

Sara Taylor

It’s a tag snippet for Google Shopping that’s needed for tracking. It’s a JavaScript framework, also known as gtag.js. It will replace Tag Manager, which has less accurate data. It’s used to deploy and modify both Google and third-party tags. The correct answer is: It’s a tag snippet for Google Shopping that’s needed for tracking.